Don’t defend your Price, explain your Depth.
e aren't the cheapest on the block. How do we show our value?" It's one of the most common questions ...
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Field Notes
Perspectives on strategy, positioning and communication for leadership teams navigating growth, complexity and transition. Practical thinking, drawn from the field.
The Real Reason Your Follow-Up Emails Aren’t Working
When emails to potential clients go unanswered, the fix usually isn't a better email. It's the right channel at the ...
Familiar. Not New.
That comfortable sense of familiarity is often the difference strategic marketing and communication are really trying to buy you. For ...
How Fragile Is Your Reputation?
Most established businesses don’t win clients through advertising. They win them through word of mouth and a reputation built up ...
Thought Leadership as a Trust Strategy
Content has never been easier to produce. A prompt and a few minutes will get you a polished article on ...
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